THE EFFECT OF XYZ GENERATION CHARACTERISTICS TO E-COMMERCE C-TO-C: A REVIEW

Abstrak

Biggest shifts have been in technology for marketplace, E-Commerce model, especially. The world has become
more global and market is easily accessible. Consumers become very refined in looking for their choice of goods
and services that they are looking for. Today, there are numerous online marketplace options available to suit
consumer needs. E-Commerce offers a wide range of information technology to enhance communications and
transactions with any related stakeholders in an organization. Focusing on XYZ generation characteristic, this
study is sampling three of Indonesias leading online marketplace providing consumer-to-consumer approach,
one of the business models that bridge one consumer to another for their transaction of products or services.
Consumer engagement is one fact that online marketplace focus on. Understanding the consumer to improve
customer service is bringing online marketplace to the next level, rather than just updating their platform of selling.