Perencanaan Konten Media Sosial Dalam Event Road Tour Legacy Of Java X Sidji Batik Coffee Series

Siti Komsiah; Joachim David Magetanapuang; Cherly Kemala Ulfa; Dewi Maharani Rachmaningsih; Maulidia Eka Sitadewi; William Tristan

doi:10.37817/ikraith-humaniora.v6i3.2631

Siti Komsiah Universitas Persada Indonesia Y.A.I
Joachim David Magetanapuang Universitas Persada Indonesia Y.A.I
Cherly Kemala Ulfa Fakultas Hukum Ilmu Sosial dan Ilmu Politik
Dewi Maharani Rachmaningsih Fakultas Hukum Ilmu Sosial dan Ilmu Politik
Maulidia Eka Sitadewi Universitas Persada Indonesia Y.A.I
William Tristan Universitas Persada Indonesia Y.A.I

DOI: https://doi.org/10.37817/ikraith-humaniora.v6i3.2631

Keywords: Road Tour Legacy, SWOT, conten, Platform

Abstract

The purpose of this research is to design social media content in order to promote the "Road Tour Legacy of Java Batik Sidji X Coffee Series" event. This design activity starts with qualitative data collection to find out the promotional media planning used. Data collection techniques were carried out by conducting interviews and direct observation of one of the artists involved in the event. The results showed that the design of event content was carried out by determining the platform, determining the content, SWOT analysis & evaluation (Strengths, Weaknesses, Opportunities, and Threats), and Action & Communication. about Batik on the Youtube Channel, and the information provided by Batik Sidji via Instagram can attract public attention to the art of Batik.