Penilaian Modul Pemasaran Produk Busana Siswa-Siswi Kelas 12

Abstract

This research aims to make the Creative Product and Enterpreneurship Course Module for
Fashion Product Marketing and then evaluated by the expert panelists and 12th-grade students. The
method used in this research is the mixed method. The data analysis technique used is descriptive
quantitative and qualitative.The data collection technique uses a closed-open (mixed) questionnaire to
the Expert Panelists and 12th-grade students using indicators from module characteristics which include
aspects of Self Instruction, Self Contained, Stand Alone, Adaptive, User Friendly, and also uses
indicators from module quality elements which include aspects of format, organization, attractiveness,
font shape and size, space (blank space), and consistency. The results of the research on the asessment
of the fashion product marketing module based on the characteristics of the module by 4 expert panelists
and 26 12th-grade students got a percentage of 92.7586% and 89.2573%. The results of the research on
the asessment of the fashion product marketing module based on the quality elements of the module by
4 expert panelists and 26 12th-grade students got a percentage of 93.7879% and 88.6713%. Then the
overall assessment of the fashion product marketing module by 4 expert panelists and 26 12th-grade
students got a percentage of 93.3064% and 88.9454%. In conclusion, the module is in the very good
category