Efektivitas Penggunaan Media Sosial Sebagai Sarana Promosi dan Pemasaran pada UMKM Sablon Anggi Screen di Era Digital

Andina Dwijayanti; Rita Komalasari; Budi Harto; Puji Pramesti; M. Wildan Alfaridzi

doi:10.37817/ikra-ithabdimas.v6i2.2408

Andina Dwijayanti Politeknik LP3I Bandung
Rita Komalasari Politeknik LP3I Bandung
Budi Harto Politeknik LP3I Bandung
Puji Pramesti Politeknik LP3I Bandung
M. Wildan Alfaridzi Politeknik LP3I Bandung

DOI: https://doi.org/10.37817/ikra-ithabdimas.v6i2.2408

Keywords: promotion, marketing, digital, media, social, MSMEs

Abstract

This study aims to find out how the use of social media as a means of promotion and marketing for
MSMEs Anggi Screen in developing their business in this digital era, which we know where the development
of digital technology today has provided many conveniences in human life, without exception in shaping the
effectiveness of social media in encouraging promotion and marketing. Promotion and Marketing in sausage
media usually use online platforms that are often used by the world community. The online platforms used by
Anggi screen in its marketing and promotion are Instagram, Whatsapp Business, Youtube, TikTok and market
places (lazada, tokopedia, shoope, bukalapak. The research methodology used is a qualitative descriptor to
make descriptions and descriptions systematically, factually and accurately regarding facts and the
relationships between their phenomena. With all efforts carried out, it is hoped that it can make promotion
and marketing more effective in the use of social media carried out by MSMEs anggi screen, so that in
promotion and marketing it is more cost-effective and can increase sales of MSMEs anggi screen