Membangun Jiwa Kreatifitas Pelaku UMKM Di Desa Jatisura, Cikedung, Indramayu, Jawa Barat

Abstract

The role of Indonesia in realizing nationalism is that the Indonesian people fill it by being an active market
participant in global competition. For this reason, business actors are needed who have ideas that are realized in
creativity products. the goal of the service is how to open the behavior pattern of the local community to be productive,
(Creating creative ideas into products that can compete in the business world. departing from the hope of the servant
to be able to help UMKM business actors to improve their standard of living. The target that the servant wants to
achieve is the actors Businesses can open patterns of behavior to be productive and their creative spirit grows among
UMKM business actors. Implementation Method, The population is all PKK mothers who are active in Jatisura
village, while the sample is PKK mothers who are active in their business activities (Business Actor) 17 business actor
participants In this service qualitative data collection, tools or instruments Media counseling and training of PKK
women are active business actors In this service using descriptive quantitative methods, the results obtained are that
the results of distributing pre and posttest questionnaires for village business actors Jatisura , Cikedung, Indraayu
taken According to the pre test, the pre test results were 7.933 and the post-test was 8, 133, there was an increase in
the Creative Mindset Ability of business actors. Suggestions Village officials are expected to provide adequate
facilities and infrastructure to improve the villages of Jatisura, Cikedung, Indramayu.