Transformasi Bisnis UMKM Sanfresh Melalui Digitalisasi Bisnis Pasca Covid 19

Abstract

Sanfresh is a small and medium business in the Cicalengka district that is still lagging behind in the
latest business technology, all of their marketing activities and financial recording processes for businesses
still rely on manual processes. The purpose of this community service is to help Sanfresh MSMEs become
an MSMEs that have better marketing tools and activities that can help sales, another goal is also Sanfresh
has digital-based financial records that can make it easier to analyze sales. The method used in this community
service is survey, interview, giving material and practicum. The results of dedication to Sanfresh include
creating a more representative company logo, product catalogues and attractive product photos, registering
Sanfresh on the Shopee platform, GoMart, to making a website to make marketing activities easier, and
digital-based financial reports.