Pemberdayaan Pengusaha Batik sebagai Penggerak Perekonomian di Desa Pabean Udik Kabupaten Indramayu

Abstract

The batik entrepreneurs in Pabean Udik Village are not optimal in developing their business
because of problems related to production and marketing. Entrepreneurs do not understand the
exact capital cost calculation system and have not made financial reports that are in accordance
with accounting rules. This causes the determined selling price to often experience errors in
determining the cost of goods sold (COGS) which has an impact on the amount of gross profit. In
addition, batik entrepreneurs do not pay attention to product marketing techniques, and do not even
have a special concept in packaging their products. Based on the initial visit of the community
dedication team, the fact that the craftsmen only use plastic bags in packaging their products.
However, this seems to be due to the fact that batik entrepreneurs have just risen since their business
has decreased due to the Covid-19 pandemic. So they focus their business capital on product raw
materials, not for packaging. Entrepreneurs also do not conduct online promotions or sales to invite
buyers. They only market by word of mouth and maintain their customers. With these problems, a
persuasive approach and training are needed that are easily understood by batik entrepreneurs with
all their limitations so that the services they carry out provide progress for the business management
system for batik entrepreneurs in Pabean Udik Village. The method of implementing this service
consists of surveys, interviews, and observations. Economic empowerment is carried out by training
batik entrepreneurs in Pabean Udik Village regarding basic accounting, introduction of quality raw materials, attractive product design and selling, as well as business digitization with training on the
use of marketplaces. With this training, it is hoped that batik entrepreneurs can apply the knowledge
gained and be useful for the implementation of their business operations