Penyuluhan Manajemen, Komunikasi Digital, dan Branding Usaha Pertanian, Peternakan, dan UMKM Desa Pringkasap Kabupaten Subang

Maharani Imran; Eka Rakhmat Kabul; Bida Sari; Shafenti Shafenti; Nur Wahyuni; Mahzumi Mahzumi; Rinaldi Rinaldi

doi:10.37817/ikra-ithabdimas.v6i1.2365

Maharani Imran UPI Y.A.I
Eka Rakhmat Kabul UPI Y.A.I
Bida Sari UPI Y.A.I
Shafenti Shafenti UPI Y.A.I
Nur Wahyuni UPI Y.A.I
Mahzumi Mahzumi A.A. - Y.A.I
Rinaldi Rinaldi UPI Y.A.I

DOI: https://doi.org/10.37817/ikra-ithabdimas.v6i1.2365

Keywords: Community service, MSMEs, agricultural management, digital communications, and branding.

Abstract

Knowledge and understanding of agricultural management and the use of digital communication
technology are essential in agriculture and village MSMEs. Lecturers from the University of Persada
Indonesia YAI conduct training on agricultural management, digital communication, and branding to enable
farmers and MSME stakeholders to expand their business to local, national, or international markets.
Farmers and MSME actors are motivated to use digital communication media such as social media, websites,
smartphone applications and others. The method used in this community service activity is to provide
extension services to 31 farmers and MSME actors in Pringkasap village, Pabuaran district, Subang regency,
West Java province, Indonesia. The result of this community service activity is an increase in knowledge about
the importance of agricultural management, digital communication, and branding for sustainable
communication of products and brands. The results of this activity indicate that further training on
agricultural management, digital communication, and branding is needed, not only with the extension
method, but also with the simulation method using complete materials and tools that can be applied directly
at the business site. MSME actors need to be trained in the use of computer and smartphone applications,
and it is necessary to establish a special forum for business development.